Information architecture is the work that goes into creating intuitive navigation schemes for software. Information architecture generally applies to websites, but can also apply to web applications, mobile applications, and social media software.

Ideally, a website or application’s navigation scheme makes it easy for users to find desired information or functionality. On a website, the information architecture can also add important context to the current page (for example when a user begins their visit deep within the website, having come directly from a search engine).